Listening to Clients

Reviewed by: Kh. Ganjoloo, Branch Manager, XacBank, Mongolia
Review posted 6 April 2006
Review No. 75

CD-ROM Information

Content: This CD-ROM set is a useful compilation of training materials on client assessment and participatory market research tools. The content features simple, visual guidelines with an emphasis on the use of participatory tools to learn about clients’ needs and make improvements in financial products and services of microfinance programs. It definitely encourages microfinance organizations to become more market-led and listen to their clients' needs.
Publication Date: 1 June 2005
Audience: The CD-ROM content is generally aimed at microfinance practitioners yet much of the material is suitable for trainers in microfinance organizations or consulting firms. Other likely users might be research staff in microfinance NGOs or consulting organizations that assist microfinance practitioners in developing new products and/or revising existing products. The training materials are not designed as introductory courses for beginners. Rather, they will serve as a reference guide to those who already have a good understanding of participatory market research tools.
Producer: Microfinance Opportunities, Microsave
Size: 4.4 GB
Price: $100 plus shipping
Manual needed: Yes. Included with CD-ROM.
How to order:

Order online.*

Order by e-mail:
Email: info@mfopps.org
Tel: +1-202-721-0050
Fax: +1-202-721-0010

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Review Summary

Listening to Clients set is an interactive market research training program for microfinance practitioners, featuring step-by-step qualitative and quantitative client assessment training for market research. The entire training program combines Microsave’s Market Research for Microfinance toolkit and the AIMS Client Assessment toolkit into a series featuring 14 training modules in user-friendly video-CD and DVD-ROM formats.

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